Award-winning
loyalty program design
for global brands
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Trending Insights & News
Instant vs. Delayed Gratification: Which Approach Works Best for Loyalty Programs?
“No one wants to be patient. No one wants to wait for anything. They want it right now - that instant gratification.” - P. J. Tucker Instant gratification has become a prevalent phenomenon in our fast-paced society. This is particularly true for Millennials and Gen...
Unpacking the Data Dilemma: A Guide to GDPR and Privacy in Loyalty Programs
Data privacy in loyalty programs is not just a legal obligation, it is a matter of consumer trust. Program members expect their data to be safe, secure and used to enhance their experience. This article explores the General Data Protection Regulation (GDPR) in the...
Best Loyalty Software for 2024 [Industry Guide]
Written by Scott Harrison and Eli Maynard In the modern business landscape, loyalty programs have emerged as indispensable tools for driving both customer loyalty and sales in today’s competitive business market. Whether you are launching a new loyalty program or...
How we create real value
Design
In-depth discovery of data, customers and frameworks.
Comprehensive strategy to engage, retain and delight.
Implement
Evaluation and selection of best suited technology.
Successful program implementation and launch.
Operate
Expert program and partner management.
Data-driven optimisation and evolution.
World class clients demand world class work
Brands we’ve delighted
As the loyalty consulting experts, we are experienced in building and operating some of the most successful B2B and B2C loyalty programs across multiple industries globally.
FEATURED CLIENTS
Success stories
We create loyalty programs with impact. Learn about the problems we have solved and the success we have shared with some of the world’s best brands through loyalty consulting and operations.
We share as much knowledge as we can
Loyalty is our obsession
Our award-winning loyalty consultants constantly review the global market for customer loyalty trends, teach loyalty to marketing professionals, and literally wrote the book on loyalty.
BOOK
Loyalty Programs: The Complete Guide
A comprehensive and global view of all aspects of loyalty programs combining a wide range of academic research, customer loyalty, loyalty psychology and industry expertise.
AWARDS
Loyalty & Engagement Multi-Award Winner
REPORT
ACCC’s ‘Australia’s Loyalty Schemes’ Report
COURSE
Loyalty Programs: The Complete Masterclass
Read our latest expert insights
Challenging loyalty trends: apps, data, personalisation and more
I am regularly exposed to trends, themes, generalisations and buzzwords regarding the current and future state of loyalty in my day-to-day with clients, at loyalty...
Challenges in loyalty program databases
Spot the three differences Certainly the following Excels aren’t real. However, let's look at the fictitious entities of 'Reality Check Ltd.' and 'Prime...
Analysing Willy Wonka’s loyalty strategies
Case study: Qantas Frequent Flyer Willy Wonka may seem like a character straight out of a Roald Dahl’s imagination, but he’s more than just a whimsical figure –...